MASSIVE OPEN ONLINE COURSESAS A TOOL OF UNIVERSITYMARKETING COMMUNICATIONS
The article is devoted to the use of the modern paradigm of education - a massive open courses as a tool of marketing communications between the university and potential students in the highly competitive international education market
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| Format: | Article |
| Language: | Russian |
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Plekhanov Russian University of Economics
2016-08-01
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| Series: | Statistika i Èkonomika |
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| Online Access: | https://statecon.rea.ru/jour/article/view/777 |
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doaj-9231508792d0456f8fb1e2f793237495 |
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Article |
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doaj-9231508792d0456f8fb1e2f7932374952021-07-28T21:19:59ZrusPlekhanov Russian University of EconomicsStatistika i Èkonomika2500-39252016-08-0104293710.21686/2500-3925-2015-4-29-37776MASSIVE OPEN ONLINE COURSESAS A TOOL OF UNIVERSITYMARKETING COMMUNICATIONSNatalia А. Dmitrievskaia0Moscow State University of Economics, Statistics and Informatics (MESI)The article is devoted to the use of the modern paradigm of education - a massive open courses as a tool of marketing communications between the university and potential students in the highly competitive international education markethttps://statecon.rea.ru/jour/article/view/777маркетинговые коммуникациимассовые открытые он-лайн курсыимидж вузаобразова тельное пространствоmarketing communicationsmassive open online coursesthe image of the universityeducational space |
| collection |
DOAJ |
| language |
Russian |
| format |
Article |
| sources |
DOAJ |
| author |
Natalia А. Dmitrievskaia |
| spellingShingle |
Natalia А. Dmitrievskaia MASSIVE OPEN ONLINE COURSESAS A TOOL OF UNIVERSITYMARKETING COMMUNICATIONS Statistika i Èkonomika маркетинговые коммуникации массовые открытые он-лайн курсы имидж вуза образова тельное пространство marketing communications massive open online courses the image of the university educational space |
| author_facet |
Natalia А. Dmitrievskaia |
| author_sort |
Natalia А. Dmitrievskaia |
| title |
MASSIVE OPEN ONLINE COURSESAS A TOOL OF UNIVERSITYMARKETING COMMUNICATIONS |
| title_short |
MASSIVE OPEN ONLINE COURSESAS A TOOL OF UNIVERSITYMARKETING COMMUNICATIONS |
| title_full |
MASSIVE OPEN ONLINE COURSESAS A TOOL OF UNIVERSITYMARKETING COMMUNICATIONS |
| title_fullStr |
MASSIVE OPEN ONLINE COURSESAS A TOOL OF UNIVERSITYMARKETING COMMUNICATIONS |
| title_full_unstemmed |
MASSIVE OPEN ONLINE COURSESAS A TOOL OF UNIVERSITYMARKETING COMMUNICATIONS |
| title_sort |
massive open online coursesas a tool of universitymarketing communications |
| publisher |
Plekhanov Russian University of Economics |
| series |
Statistika i Èkonomika |
| issn |
2500-3925 |
| publishDate |
2016-08-01 |
| description |
The article is devoted to the use of the modern paradigm of education - a massive open courses as a tool of marketing communications between the university and potential students in the highly competitive international education market |
| topic |
маркетинговые коммуникации массовые открытые он-лайн курсы имидж вуза образова тельное пространство marketing communications massive open online courses the image of the university educational space |
| url |
https://statecon.rea.ru/jour/article/view/777 |
| work_keys_str_mv |
AT nataliaadmitrievskaia massiveopenonlinecoursesasatoolofuniversitymarketingcommunications |
| _version_ |
1721260253624926208 |