MASSIVE OPEN ONLINE COURSESAS A TOOL OF UNIVERSITYMARKETING COMMUNICATIONS

• Main Author: Natalia А. Dmitrievskaia
• Format: Article
• Language: Russian
• Published: Plekhanov Russian University of Economics 2016-08-01
• Series: Statistika i Èkonomika
• Subjects: маркетинговые коммуникации; массовые открытые он-лайн курсы; имидж вуза; образова тельное пространство; marketing communications; massive open online courses; the image of the university; educational space
• Online Access: https://statecon.rea.ru/jour/article/view/777
• ISSN: 2500-3925

The article is devoted to the use of the modern paradigm of education - a massive open courses as a tool of marketing communications between the university and potential students in the highly competitive international education market