The Relation Between Adoption of Information and Communication Technologies and Marketing Innovation as a Key Strategy to Improve Business Performance

The Relation Between Adoption of Information and Communication Technologies and Marketing Innovation as a Key Strategy to Improve Business Performance

Understanding how capacities and resources of companies are crucial factors to improve business performance and competitiveness is a major issue for academics, policy, and decisionmakers. The purpose of this research is to analyze the effects of the adoption of information and communication technol...

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Bibliographic Details
Main Authors: Hector Cuevas-Vargas, Rudy Fernandez-Escobedo, Hector A. Cortes- Palacios, Lidia Ramirez-Lemus
Format: Article
Language:English
Published: Tomas Bata University in Zlín 2021-06-01
Series:Journal of Competitiveness
Subjects:
adoption of icts
marketing innovation
competitiveness
performance
pls-sem
smes
Online Access:https://www.cjournal.cz/files/403.pdf

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