Customer relationship management: Modern aspects of information technology application

The concept of Customer Relationship Management has emerged around the maxim on the essential importance of the customers for business success of the company. The vital role in the concept development is assigned to an employment of the various information communication technologies: in the scope of...

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Bibliographic Details
Main Authors: Soldić-Aleksić Jasna, Krasavac-Chroneos Biljana
Format: Article
Language:English
Published: Srpsko udruženje za marketing 2008-01-01
Series:Marketing (Beograd. 1991)
Subjects:
Online Access:http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2008/0354-34710804125S.pdf

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