La identidad organizacional y su influencia en la imagen: una reflexión teórica
This study includes a conceptual analysis of organizational identity and image from the early sixties to the last decade. It is found that both the image and identity have been sufficiently discussed in the literature as contributing to the growth and development of organizations, if handled the rig...
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| Format: | Article |
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Konrad Lorenz Fundación Universitaria
2015-06-01
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| Series: | Suma de Negocios |
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| Online Access: | http://www.elsevier.es/es-revista-suma-negocios-208-articulo-la-identidad-organizacional-su-influencia-S2215910X15000178 |
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doaj-91f3743ffc044284ac9f24a54270da812020-11-25T02:32:05Zeng Konrad Lorenz Fundación UniversitariaSuma de Negocios2215-910X2215-910X2015-06-01613114123http://dx.doi.org/10.1016/j.sumneg.2015.08.011La identidad organizacional y su influencia en la imagen: una reflexión teóricaEdison Jair Duque Oliva0Lina Astrid Carvajal Prieto1Universidad Nacional de ColombiaUniversidad Piloto de ColombiaThis study includes a conceptual analysis of organizational identity and image from the early sixties to the last decade. It is found that both the image and identity have been sufficiently discussed in the literature as contributing to the growth and development of organizations, if handled the right way, or destroy the company if it is not managed on solid foundations. Finally a model that relates both concepts and establishes how identity affects the image of an organization is presented.http://www.elsevier.es/es-revista-suma-negocios-208-articulo-la-identidad-organizacional-su-influencia-S2215910X15000178Organizational identityCorporate identityImageMarketing |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Edison Jair Duque Oliva Lina Astrid Carvajal Prieto |
| spellingShingle |
Edison Jair Duque Oliva Lina Astrid Carvajal Prieto La identidad organizacional y su influencia en la imagen: una reflexión teórica Suma de Negocios Organizational identity Corporate identity Image Marketing |
| author_facet |
Edison Jair Duque Oliva Lina Astrid Carvajal Prieto |
| author_sort |
Edison Jair Duque Oliva |
| title |
La identidad organizacional y su influencia en la imagen: una reflexión teórica |
| title_short |
La identidad organizacional y su influencia en la imagen: una reflexión teórica |
| title_full |
La identidad organizacional y su influencia en la imagen: una reflexión teórica |
| title_fullStr |
La identidad organizacional y su influencia en la imagen: una reflexión teórica |
| title_full_unstemmed |
La identidad organizacional y su influencia en la imagen: una reflexión teórica |
| title_sort |
la identidad organizacional y su influencia en la imagen: una reflexión teórica |
| publisher |
Konrad Lorenz Fundación Universitaria |
| series |
Suma de Negocios |
| issn |
2215-910X 2215-910X |
| publishDate |
2015-06-01 |
| description |
This study includes a conceptual analysis of organizational identity and image from the early sixties to the last decade. It is found that both the image and identity have been sufficiently discussed in the literature as contributing to the growth and development of organizations, if handled the right way, or destroy the company if it is not managed on solid foundations. Finally a model that relates both concepts and establishes how identity affects the image of an organization is presented. |
| topic |
Organizational identity Corporate identity Image Marketing |
| url |
http://www.elsevier.es/es-revista-suma-negocios-208-articulo-la-identidad-organizacional-su-influencia-S2215910X15000178 |
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AT edisonjairduqueoliva laidentidadorganizacionalysuinfluenciaenlaimagenunareflexionteorica AT linaastridcarvajalprieto laidentidadorganizacionalysuinfluenciaenlaimagenunareflexionteorica |
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