La identidad organizacional y su influencia en la imagen: una reflexión teórica
This study includes a conceptual analysis of organizational identity and image from the early sixties to the last decade. It is found that both the image and identity have been sufficiently discussed in the literature as contributing to the growth and development of organizations, if handled the rig...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Konrad Lorenz Fundación Universitaria
2015-06-01
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| Series: | Suma de Negocios |
| Subjects: | |
| Online Access: | http://www.elsevier.es/es-revista-suma-negocios-208-articulo-la-identidad-organizacional-su-influencia-S2215910X15000178 |
| Summary: | This study includes a conceptual analysis of organizational identity and image from the early sixties to the last decade. It is found that both the image and identity have been sufficiently discussed in the literature as contributing to the growth and development of organizations, if handled the right way, or destroy the company if it is not managed on solid foundations. Finally a model that relates both concepts and establishes how identity affects the image of an organization is presented. |
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| ISSN: | 2215-910X 2215-910X |