Certification and international competitiveness
Paper discuss wide variety of both antecedents and consequences of merchandise certification in general but specially in the European Union. Some remarks based on preliminary research data as well experience of Serbian export companies follow up theoretical approach.
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2007-01-01
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| Series: | Marketing (Beograd. 1991) |
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| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2007/0354-34710702009D.pdf |
| Summary: | Paper discuss wide variety of both antecedents and consequences of merchandise certification in general but specially in the European Union. Some remarks based on preliminary research data as well experience of Serbian export companies follow up theoretical approach. |
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| ISSN: | 0354-3471 2334-8364 |