Antecedents of price adaptation strategy and its impact on export performance of Serbian firms
Previous studies on the impact of price adaptation strategy on export performance (EP) have yielded contradictory results. The aim of this paper is to examine the impact of price adaptation strategy on EP, relying on a contingency approach. The model proposed in this paper examines how the level of...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Visoka poslovna škola strukovnih studija, Novi Sad
2018-01-01
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| Series: | Škola Biznisa |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1451-6551/2018/1451-65511801001N.pdf |