AN OVERVIEW ON RETAIL REVERSE LOGISTICS
This article is a theoretical approach on retail reverse logistics. Environmental concern and the current marketing strategy have spurred retailers to implement strategies to facilitate product returns from end customers. Reverse logistics, indicating the process of this return flow, encompasses suc...
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Format: | Article |
Language: | English |
Published: |
University of Bacău
2014-07-01
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Series: | Studies and Scientific Researches: Economics Edition |
Subjects: | |
Online Access: | http://sceco.ub.ro/index.php/SCECO/article/view/247 |