AN OVERVIEW ON RETAIL REVERSE LOGISTICS

This article is a theoretical approach on retail reverse logistics. Environmental concern and the current marketing strategy have spurred retailers to implement strategies to facilitate product returns from end customers. Reverse logistics, indicating the process of this return flow, encompasses suc...

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Bibliographic Details
Main Author: Ioana Olariu
Format: Article
Language:English
Published: University of Bacău 2014-07-01
Series:Studies and Scientific Researches: Economics Edition
Subjects:
Online Access:http://sceco.ub.ro/index.php/SCECO/article/view/247