The Marlboro Man: a study for non-smokers
The long history of the “Marlboro Country” and “Marlboro Man” advertising campaigns (1954- 1989) represents the renewability of a certain image which was perfectly designed and meticulously thought out. This history constitutes a well-developed “syntagma” which consists of not one but many different...
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| Format: | Article |
| Language: | Polish |
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Wydawnictwo Naukowe Uniwersytetu im. Adama Mickiewicza w Poznaniu
2014-01-01
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| Series: | Przestrzenie Teorii |
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| Online Access: | http://pressto.amu.edu.pl/index.php/pt/article/view/3242 |