MODERN TRENDS OF DEVELOPMENT OF MEDIA CONSUMPTION

MODERN TRENDS OF DEVELOPMENT OF MEDIA CONSUMPTION

The article presents the methodological basis of the study of media channels as a way to communicate with an audience media, in particular media channels and Internet TV. The focus on foreign and domestic studies dynamics of audience share between TV and the Internet, to carry out a comparison of th...

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Bibliographic Details
Main Author: Alexander V. Borzov
Format: Article
Language:Russian
Published: Plekhanov Russian University of Economics 2016-08-01
Series:Statistika i Èkonomika
Subjects:
медиа-рынок
ин тернет
тв
коммуникация
сми
мульти-скрин
второй экран
media market
internet
tv
communication
mass media
multi-screen
second-screen
Online Access:https://statecon.rea.ru/jour/article/view/857
Description
Summary:The article presents the methodological basis of the study of media channels as a way to communicate with an audience media, in particular media channels and Internet TV. The focus on foreign and domestic studies dynamics of audience share between TV and the Internet, to carry out a comparison of the dynamics of audience and socio-economic factors influencing them.
ISSN:2500-3925

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