Content Analysis of HPV Vaccine Messages on Chinese Social Media

The present study aimed to explore the characteristics and effects of messages about the Human Papillomavirus (HPV) vaccine on WeChat, a social media platform in China, with the theoretical underpinning of the Limited Capacity Model of Motivated Mediated Message Processing and the Health Belief Mode...

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Bibliographic Details
Main Author: Xianglin Su
Format: Article
Language:English
Published: Universitas Semarang 2020-04-01
Series:Jurnal the Messenger
Subjects:
Online Access:http://journals.usm.ac.id/index.php/the-messenger/article/view/1814