Madrid 2012 project evaluation under a market perspective: An exploration of possibilities and opportunities for improvement

Madrid has never been so close to the organization of the Olympic Games since April 24, 1966 when Madrid lose against Munich to organize the Olympic Games of 1972. When organizing the Olympic Games, it is necessary to bear in mind not only infrastructures and sport venues, but also the opportunity f...

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Bibliographic Details
Main Authors: RICARDO GIMENO NOGUÉS, RUTH MATEOS DE CABO
Format: Article
Language:English
Published: Universidad del País Vasco (UPV/EHU) 2004-12-01
Series:Management Letters/Cuadernos de Gestión
Subjects:
Online Access:http://www.ehu.es/cuadernosdegestion/revista/index.php/en/published-issues?y=2004&v=4&n=2&o=6