PUBLIC SERVICE ADVERTISING: AN ANALYSIS ON TEXT AND SEMIOTICS

This study concerns with text and semiotics analysis on the use of language in public service advertising (PSA). PSA in this study is the text which is especially on health. There are three problems that are analysed in this research, namely: (1) grammatical structure and the lexical of the text; (2...

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Bibliographic Details
Main Author: Ni Wayan Sukarini
Format: Article
Language:English
Published: Universitas Udayana 2012-07-01
Series:e-Journal of Linguistics
Subjects:
Online Access:https://ojs.unud.ac.id/index.php/eol/article/view/14137