A Closer Look at Attitude Scales with Positive and Negative Items. Response Latency Perspectives on Measurement Quality
Measurement quality in standardized surveys has been a core issue for decades in survey research. For questionnaire designers, it is common to use a mix of positive and negative worded items to measure multi-item-constructs in order to control for response effects like acquiescence bias. The paper...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
European Survey Research Association
2018-12-01
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| Series: | Survey Research Methods |
| Subjects: | |
| Online Access: | https://ojs.ub.uni-konstanz.de/srm/article/view/7207 |