Impact of Social Media on Power Relations of Korean Health Activism

This case study explores how the Korea Leukemia Patient Group (KLPG) uses social media in its internal communication strategy and how that empowers its relationship with external counterparts. This study’s findings indicate that the communication strategy of the local health Non-Governmental Organiz...

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Bibliographic Details
Main Author: KyuJin Shim
Format: Article
Language:English
Published: Cogitatio 2014-07-01
Series:Media and Communication
Subjects:
Online Access:https://www.cogitatiopress.com/mediaandcommunication/article/view/7