Introduction on the Market of Tsipouro, a Greek Traditional Liquor, Precursor of Ouzo

Introduction on the Market of Tsipouro, a Greek Traditional Liquor, Precursor of Ouzo

Tsipouro is a not well-known traditional pomace brandy, being produced mainly in continental Greece. It is a strong distilled spirit with 40–45 alcohol by volume, being produced by distilling the residue of wine press, named pomace. The present paper focuses on the consumption behaviour of clie...

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Bibliographic Details
Main Authors: George Vlontzos, Spyros Niavis, Marie-Noëlle Duquenne
Format: Article
Language:English
Published: Euro-Mediterranean University 2014-06-01
Series:International Journal of Euro-Mediterranean Studies
Subjects:
consumer behaviour
traditional drink
theory of planned behaviour
alcohol
Online Access:http://www.emuni.si/press/ISSN/1855-3362/7_175-188.pdf
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spelling doaj-9109e9fbacb94ec8b552ea58c6fe79562020-11-25T03:39:33ZengEuro-Mediterranean UniversityInternational Journal of Euro-Mediterranean Studies1855-33622014-06-0172175188Introduction on the Market of Tsipouro, a Greek Traditional Liquor, Precursor of OuzoGeorge Vlontzos0Spyros Niavis1Marie-Noëlle Duquenne2University of Thessaly, GreeceUniversity of Thessaly, GreeceUniversity of Thessaly, GreeceTsipouro is a not well-known traditional pomace brandy, being produced mainly in continental Greece. It is a strong distilled spirit with 40–45 alcohol by volume, being produced by distilling the residue of wine press, named pomace. The present paper focuses on the consumption behaviour of clients of Tsipouradika restaurants, taking into account several social, economic and personal characteristics, which affect the behaviour of each customer. In total, 1000 questionnaires were collected, by which 680 were considered as valid, taking into account the criterion of completed answers. The application of both, Factor and Tobit analysis regarding Tsipouro consumption, presents a quite analytical consumer profile of the product. Although Tsipouro is a traditional alcoholic drink for Greece, and especially in Thessaly, it is proven that there are distinct and quite differentiated consumer behaviours.http://www.emuni.si/press/ISSN/1855-3362/7_175-188.pdfconsumer behaviourtraditional drinktheory of planned behaviouralcohol
collection DOAJ
language English
format Article
sources DOAJ
author George Vlontzos
Spyros Niavis
Marie-Noëlle Duquenne
spellingShingle George Vlontzos
Spyros Niavis
Marie-Noëlle Duquenne
Introduction on the Market of Tsipouro, a Greek Traditional Liquor, Precursor of Ouzo
International Journal of Euro-Mediterranean Studies
consumer behaviour
traditional drink
theory of planned behaviour
alcohol
author_facet George Vlontzos
Spyros Niavis
Marie-Noëlle Duquenne
author_sort George Vlontzos
title Introduction on the Market of Tsipouro, a Greek Traditional Liquor, Precursor of Ouzo
title_short Introduction on the Market of Tsipouro, a Greek Traditional Liquor, Precursor of Ouzo
title_full Introduction on the Market of Tsipouro, a Greek Traditional Liquor, Precursor of Ouzo
title_fullStr Introduction on the Market of Tsipouro, a Greek Traditional Liquor, Precursor of Ouzo
title_full_unstemmed Introduction on the Market of Tsipouro, a Greek Traditional Liquor, Precursor of Ouzo
title_sort introduction on the market of tsipouro, a greek traditional liquor, precursor of ouzo
publisher Euro-Mediterranean University
series International Journal of Euro-Mediterranean Studies
issn 1855-3362
publishDate 2014-06-01
description Tsipouro is a not well-known traditional pomace brandy, being produced mainly in continental Greece. It is a strong distilled spirit with 40–45 alcohol by volume, being produced by distilling the residue of wine press, named pomace. The present paper focuses on the consumption behaviour of clients of Tsipouradika restaurants, taking into account several social, economic and personal characteristics, which affect the behaviour of each customer. In total, 1000 questionnaires were collected, by which 680 were considered as valid, taking into account the criterion of completed answers. The application of both, Factor and Tobit analysis regarding Tsipouro consumption, presents a quite analytical consumer profile of the product. Although Tsipouro is a traditional alcoholic drink for Greece, and especially in Thessaly, it is proven that there are distinct and quite differentiated consumer behaviours.
topic consumer behaviour
traditional drink
theory of planned behaviour
alcohol
url http://www.emuni.si/press/ISSN/1855-3362/7_175-188.pdf
work_keys_str_mv AT georgevlontzos introductiononthemarketoftsipouroagreektraditionalliquorprecursorofouzo
AT spyrosniavis introductiononthemarketoftsipouroagreektraditionalliquorprecursorofouzo
AT marienoelleduquenne introductiononthemarketoftsipouroagreektraditionalliquorprecursorofouzo
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