Actitud parental hacia la publicidad infantil en Chile: el rol del GSE y de la dicotomía urbano-rural
This article presents the results of a survey of 421 Chilean parents from different socio-economic backgrounds and places of residence (urban and rural). It aimed to examine their attitudes toward children’s advertising. Results show a general negative view about this issue. The main criticisms were...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Chile
2006-02-01
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| Series: | Estudios de Administración |
| Online Access: | https://estudiosdeadministracion.uchile.cl/index.php/EDA/article/view/56452 |