SPATIAL COORDINATES IN BUILDING THE BRAND IMAGE OF REGIONAL METROPOLISES. THE CASE OF IAŞI MUNICIPALITY

SPATIAL COORDINATES IN BUILDING THE BRAND IMAGE OF REGIONAL METROPOLISES. THE CASE OF IAŞI MUNICIPALITY

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The article explores the spatial dimensions of the brand image building of the cities / regional metropolises, with an application on Iaşi as a study case. The starting point is represented by the results of the researches in FP7 project EuroBroadMap. Visions of the Europe in the World, which shows...

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Bibliographic Details
Main Authors: Mădălina PAFTALĂ-CIUBOTĂRIŢA, Lydia COUDROY DE LILLE, Octavian GROZA
Format: Article
Language:English
Published: University of Bucharest 2010-06-01
Series:Journal of Urban and Regional Analysis
Subjects:
regional city
territorial marketing
city lovemark
Online Access:http://www.jurareview.ro/2010_2_1/a_2010_2_1_1_groza.pdf

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