| Summary: | My contribution aims at exploring how the representatives of the Vatican institution globally use their media (press, radio, television, and web) after the institutionalization of the Secretariat for Communication (2015) which was prescribed to coordinate and modernize the media entities of the Institution. My work focuses on strategic planning from the observation of current media and technological logic (operation of the communication system, the role of digital content…). It will be a question of finding out how these actors participate in building an ethos, devise a socio-discursive stance in the world of media debates favoring, inter alia, the promotion of paradoxical discourses on Catholic religion itself as well as on the institution and its members by appropriating new media devices. It appears that the media operators allow a new vision of the Catholic religion itself, as well as the institution and its members, in particular by favoring the recruitment of media professionals, positions that, up till now, were mainly held by clerics. Therefore, reconciling the dissemination of the Christian message with openness to society seems to be the key role of the Vatican’s media whose objective is to ensure a Catholic presence in the media landscape so as to enter into dialogue with society. This communication approach conducive to nurturing a close link with the Catholic community meets the expectations of a diversified public, so much so that this angle of openness makes it possible to increase the number of recipients far beyond the circle of Christians through an appropriation of messages via mass communication devices such as social networks.
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