Contributions and limitations of experimentation as a method to investigate the educational effects of media

Communication sciences generally analyse media either as texts, or from the standpoint of their production and reception contexts. Experimental methods are of little use in these cases. Instead, the study of educational communication in a semio-cognitive perspective needs appropriate methods to inve...

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Bibliographic Details
Main Authors: Pierre FASTREZ, Anne-Sophie COLLARD, Baptiste CAMPION
Format: Article
Language:English
Published: Etudes Scientifiques Spécialisées Appliquées aux Communications Humaines, Economiques, Sociales et Symboliques 2013-07-01
Series:Essachess
Subjects:
Online Access:http://www.essachess.com/index.php/jcs/article/view/207/217
Description
Summary:Communication sciences generally analyse media either as texts, or from the standpoint of their production and reception contexts. Experimental methods are of little use in these cases. Instead, the study of educational communication in a semio-cognitive perspective needs appropriate methods to investigate interactions between the semiotic formats used by the media and their users’ cognitive operations. This article considers the contributions and limitations of the experimental method in this context. We conclude on the necessary articulation of methods in communication sciences, depending on the research questions being examined.
ISSN:2066-5083
1775-352X