Political Public Relations in Advocacy: Building Online Influence and Social Capital
This article explores how political public relations activities support advocacy efforts and allow organizations to communicate and partner with other organizations and individuals to affect change. Our study examined the organizational relationships that engaged in political advocacy to defeat t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Insitute for Public Relations
2013-12-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/2013SafferTaylorYang.pdf |