Consumer attitudes towards sponsors of the South African national rugby team
The primary objective of the study is to explore the attitudes that consumers in Tshwane have towards the sponsors of the South African National Rugby team, commonly known as the Springboks as a result of the sponsorship partnership. Qualitative data collected by means of focus groups and naïve sket...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2016-11-01
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| Series: | Problems and Perspectives in Management |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/7887/PPM_2016_03cont3_Sephapo.pdf |