Strategic management in physical therapy clinic - extensionist experience report

• Main Authors: Lisandra de Andrade Dias, Lana Dandara Silva Lima
• Format: Article
• Language: Portuguese
• Published: Universidade Federal de Santa Catarina 2019-04-01
• Series: Extensio: Revista Eletrônica de Extensão
• Subjects: Gestão Estratégica; Pequenas Empresas; Clínica de Fisioterapia; Design
• Online Access: https://periodicos.ufsc.br/index.php/extensio/article/view/55724

This article reports the extension experience of volunteer students of the design course of the Federal University of Santa Catarina - UFSC during the years of 2015 and 2016. In order to reformulate the strategic direction of a local small business with design management, the Design Thinking method was used to structure the development of this project. In conclusion, the following were provided: brand design, business plan ans strategic planning, documents that supported its repositioning in the market during this period. As success factors, the students experienced real-world practice of the contents learned in and out of the classroom, plus had knowledge exchange between team and client, fomenting the exercise of co-creation in design activities.