| Summary: | Development in developing countries should be implemented in a sustainable and responsible. The responsibility not only by the government but also the Society. Society must have a high environmental concern. Therefore, the sociological factors that affect the level of environmental concern must be identified. This study used socio-economic status and social institutions as potential variables affect the level of environmental concern. The study was conducted in three housing in the suburbs, where the land conversion happens on a large scale in the city of Palembang. The level of environmental concern identified by NEP scale which had Cronbach Alpha value of 0.658. Socio-economic status is represented by the last educational variables and the average monthly income while institutions are represented by profession occupants. Total respondents were 103 heads of households with the majority of high school educated, the average income of IDR 4.3 million per month, and 53 respondents as a trader. Data analysis using linear regression. The analysis showed that the negative effect of institutions while the socio-economic status did not affect the level of environmental concern. These results show the importance of sociological intervention of institutions that positively affects the level of environmental concern.
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