Analysis of Positioning at Kasih Ibu Hospital Surakarta

• Main Author: Muhamad Marwan Dhani
• Format: Article
• Language: Indonesian
• Published: Universitas Muhammadiyah Yogyakarta 2018-12-01
• Series: JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit)
• Subjects: Positioning; Hospital; Service Quality;
• Online Access: http://journal.umy.ac.id/index.php/mrs/article/view/4731/pdf_79

Kasih Ibu Hospital is one of the private B type hospitals in Surakarta residency which is facing a tight competition in maintaining its quality in proportion to its income. Kasih Ibu Hospital competes with other type B hospitals, namely X Surakarta Hospital and Y Hospital Surakarta. This research used a descriptive method. The population was the service users of Kasih Ibu Hospital, X Hospital Surakarta and Y Hospital Surakarta. A sample of 50 people was taken by accidental sampling. Data collection was by questionnaire. Data analysis was performed by Multidimensional Scaling (MDS) and biplot perception maps. X Hospital Surakarta is the closest competitor of Kasih Ibu Hospital Surakarta, with Euclidean distance of 2.8127. X Surakarta Hospital, more prominent intangibles, and empathy dimensions. Kasih Ibu Hospital Surakarta is more prominent in the dimensions of responsiveness, and at a lower level is the reliability and assurance dimension. Y Hospital Surakarta does not specifically stand out on the dimension of service quality based on patient perception. The dimensions which although not too prominent but the closest are empathy. X Surakarta Hospital is the closest competitor of Kasih Ibu Hospital Surakarta. X Hospital Surakarta, more prominent intangibles and empathy dimensions. Kasih Ibu Hospital Surakarta is more prominent in the dimensions of responsiveness, and at the lower level is the reliability and assurance dimension.