Makna Pemanfaatan Hijab dalam Iklan Produk Shampo Versi Berjilbab di Televisi

This study aims to determine the meaning of the use of hijab to the beauty of women’s hair contained in Sunsilk Clean And Fresh product ads on television using Charles Sanders Peirce’s semiotic analysis model. This research uses qualitative approach with descriptive method of analysis, and construct...

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Bibliographic Details
Main Authors: Alfia Zain, Fatmawati Sofyan
Format: Article
Language:Indonesian
Published: Universitas Islam Bandung 2018-06-01
Series:MediaTor
Subjects:
Online Access:https://ejournal.unisba.ac.id/index.php/mediator/article/view/3562

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