A holistic view of the use of corporate culture conveyed by internal marketing for enhancing stability, sustainability and consistency in service quality
While businesses worldwide are aiming increasingly on the sustainability in various business areas, customer service is by nature not consistent and stable, because it is delivered by human beings and, therefore, subject to their imperfections and influences on them. This can result in unstable, uns...
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| Format: | Article |
| Language: | English |
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LLC "CPC "Business Perspectives"
2016-09-01
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| Series: | Investment Management & Financial Innovations |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/7766/imfi_en_2016_03cont1_Botha.pdf |