“Love for Rio Grande”: Analysis of the Influencing Factors in the Consumers Decision in Gaucho’s Clothes Store in the State of Rio Grande do Sul, Brazil
The population of Rio Grande do Sul is known for its passion for cultivating and defending its traditions. Among the traditions maintained by the Gaucho is the use of clothing. In this context, culture is a determining factor in an individual’s buying behavior and influence. This research aimed to i...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculdade Meridional IMED
2019-12-01
|
| Series: | Revista de Administração IMED |
| Subjects: | |
| Online Access: | https://seer.imed.edu.br/index.php/raimed/article/view/3208 |