| Summary: | Based on research in the old Recife Quarter in the city of Recife, capital of Pernambuco state, Brazil, this study examines processes of gentrification in areas of heritage value. The article focuses on the way in which these urban policies have transformed cultural heritage into a commodity, and urban space into social relationships mediated by consumerism. I argue that heritage sites that undergo processes of gentrification create strong spatial segregation and generate an appropriation of space by the excluded population that takes the form of counter-uses, undermining the uses imagined by urban and heritage policy makers.
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