Marketing mechanisms in the activity of the regional innovation ecosystem

Marketing mechanisms in the activity of the regional innovation ecosystem

The paper examines marketing problems in the activity of the innovative ecosystem of the region, the main directions of world trends in the field of innovation. The study is aimed at adapting traditional marketing methods to the specifics of the innovation market in the context of conflicting global...

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Bibliographic Details
Main Authors: Lanskaya Darya, Ermolenko Vladimir, Mironova Irina, Todika Marina, Yakovlenko Anastasia
Format: Article
Language:English
Published: EDP Sciences 2021-01-01
Series:E3S Web of Conferences
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/71/e3sconf_wfsdi2021_01002.pdf

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