METAPHORIC TRANSFER OF KNOWLEDGE, CULTURAL EXPERIENCES AND SOCIAL PRACTICES IN ENGLISH LANGUAGE ADVERTISING DISCOURSE
The paper deals with metaphoric transfer of knowledge in English advertising discourse based on two- and cross-domain mappings referring to cultural conceptualisations of the world. On the one hand, text producers’ awareness of social events, as well as of people’s experiences and practices helps th...
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| Format: | Article |
| Language: | English |
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Konstantin Preslavsky University of Shumen
2017-11-01
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| Series: | Studies in Linguistics, Culture, and FLT |
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| Online Access: | http://silc.shu.bg/images/issues/2017/SILC_2017_2_029_039_11_EN.pdf |