Aesthetics attributes and sustainability: a case study with Brazilian backpack brands

• Main Authors: Andréa de Castro Moreira, Jocelise Jacques de Jacques, Gabriela Zubaran de Azevedo Pizzato
• Format: Article
• Language: Portuguese
• Published: Universidade Estadual de Londrina (UEL) 2019-09-01
• Series: Projetica
• Subjects: design; sustentabilidade; estética; atributos visuais
• Online Access: http://srv-009.uel.br/revistas/uel/index.php/projetica/article/view/34676

Understanding the growing importance of aesthetics in the development of sustainable products, this study aims to check the implementation, in projects, of strategies that consider this approach. Observing dissonances and concordances between theoretical studies and market solutions in the definition and adoption of such strategies, we analyze aesthetics attributes proposed in previous publications, applying them to a case study with sustainable backpack brands in the city of Porto Alegre, Brazil.