Netnography

Netnography

This is the first article to describe how broadening of the term netnography in qualitative research is leading to misperceptions and missed opportunities. The once accepted need for human presence in netnographic studies is giving way to nonparticipatory (passive) approaches, which claim to be natu...

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Bibliographic Details
Main Authors:	Leesa Costello, Marie-Louise McDermott, Ruth Wallace
Format:	Article
Language:	English
Published:	SAGE Publishing 2017-03-01
Series:	International Journal of Qualitative Methods
Online Access:	https://doi.org/10.1177/1609406917700647

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