PENGELOLAAN HUBUNGAN SEKOLAH DAN MASYARAKAT HOME-SCHOOLING

• Main Authors: Rizky Ishmatul Imaniyah, Hendyat Soetopo, Wildan Zulkarnain
• Format: Article
• Language: Indonesian
• Published: Universitas Negeri Malang 2016-11-01
• Series: JMSP (Jurnal Manajemen dan Supervisi Pendidikan)
• Online Access: http://journal2.um.ac.id/index.php/jmsp/article/view/1858

Abstract: The purpose of this research is to describe the planing of school public relation program, implementation of school public relation program, evaluation of school public relations program and the involvement of parents in implementing program of school public relation at Sekolah Dolan home-schooling Villa Bukit Tidar Malang. This research is descriptive research that used qualitative method. Based on the research, could be summarized that Public relations management in Sekolah Dolan (homes-chooling) Villa Bukit Tidar Malang are (1) Public Relation Planing Program worked by setting up the routine worksheet and incidental worksheet. (2) Implementation of Public relation program worked by doing partnership with mass media, institution of education, bookfair event, PWEC and some communities in Malang, invite the citizen to participate, doing kindergarten development, doing promotion in electronics media, social media and the parents. (3) Evaluation of Public Relation Program could be work after Public Relation Program’s done. It’s involve school manager and (4) involvement of parents in implementing program of school public relation is parents involved in organizing activities of the camp and outbond, doing sharing between each other parents, parents as manager. Keywords: management of school public relation, home-schooling. Abstrak: Tujuan utama penelitian ini adalah untuk mendeskripsikan perencanaan program hubungan sekolah dan masyarakat, pelaksanaan program hubungan sekolah dan masyarakat, evaluasi program hubungan sekolah dan masyarakat, dan keterlibatan orangtua siswa dalam penyelenggaraan hubungan sekolah dan masyarakat di Sekolah Dolan (home-schooling) Villa Bukit Tidar Malang. Penelitian ini tergolong penelitian deskriptif dengan menggunakan pendekatan kualitatif. Hasil penelitian menyimpulkan bahwa pengelolaan hubungan sekolah dan masyarakat di Sekolah Dolan (home-schooling) Villa Bukit Tidar Malang yaitu: (1) perencanaan program hubungan sekolah dan masyarakat dilakukan dengan menyusun program kerja rutin dan program kerja insidentil, (2) pelaksanaan program hubungan sekolah dan masyarakat dilakukan dengan melakukan kerjasama dengan media elektronik, media cetak, instansi pendidikan, acara bookfair, PWEC,dan Komunitas-Komunitas di Kota Malang, mengikutsertakan warga sekitar sekolah, melaksanaan pembinaan TK, melaksanakan promosi di media elektronik, media sosial serta orangtua, (3) evaluasi program hubungan sekolah dan masyarakat dilakukan setelah kegiatan program hubungan sekolah dan masyarakat selesai pada kegiatan ini melibatkan pengelola dan bendahara sekolah, dan (4) orangtua terlibat dalam kegiatan camp dan outbond, saling melakukan sharing antar orangtua , dan orangtua berperan sebagai manager. Kata kunci : pengelolaan hubungan sekolah dan masyarakat, home-schooling