Consumers’ Behavior Concerning Sustainable Packaging: An Exploratory Study on Romanian Consumers

Consumers’ Behavior Concerning Sustainable Packaging: An Exploratory Study on Romanian Consumers

The paper analyzes the Romanian consumer’s behavior concerning sustainable packaging through quantitative research among 268 consumers. The aim of the study is to determine the perception of the Romanian consumer regarding the role of eco-packaging in the formation of sustainable behavior. The resea...

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Bibliographic Details
Main Authors: Gheorghe Orzan, Anca Francisca Cruceru, Cristina Teodora Bălăceanu, Raluca-Giorgiana Chivu
Format: Article
Language:English
Published: MDPI AG 2018-05-01
Series:Sustainability
Subjects:
ecological packaging
type of packaging
sustainable consumer behavior
environmental protection
Online Access:http://www.mdpi.com/2071-1050/10/6/1787

Internet

http://www.mdpi.com/2071-1050/10/6/1787

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