Uniqueness and Tradition, according to Patek Philippe
Products tend to become objects of psycho-affective investments, more than instruments with practical-functional duties. Watches form a product category where this evolution is manifest. The biggest watch manufacturers sell subjective time, meant to give (more) spiritual consistency to those who buy...
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| Format: | Article |
| Language: | English |
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University of Bucharest Publishing House
2014-11-01
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| Series: | Styles of Communication |
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| Online Access: | http://journals.univ-danubius.ro/index.php/communication/article/view/2534 |