West Meets East: A Cross-cultural Look at American and Russian Public Relations Students’ Perceptions of Leadership Style and Ethics
This research study represents an attempt to examine ethical inclination, similarities and differences between public relations students in Russia and the United States. Scholars recognize that perception of an ethical issue is an important prerequisite for the ethical decision process, and this...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Insitute for Public Relations
2008-06-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/West-Meets-East.pdf |
| Summary: | This research study represents an attempt to examine ethical inclination,
similarities and differences between public relations students in Russia and the United
States. Scholars recognize that perception of an ethical issue is an important
prerequisite for the ethical decision process, and this survey explored perceptions of
377 American and Russian public relations students regarding professional ethics and
leadership styles. Results found Russian participants less likely to follow ethical codes
than American respondents. The more respondents believed in the effectiveness of the
transformational style, the more they appeared to follow professional ethics, or vice
versa. There was a correlation between participants’ adherence to ethical conduct and
their beliefs in the effectiveness of the transformational leadership style. The results of
this study suggest there is a need for greater emphasis on ethics education in university
public relations programs in both countries. |
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| ISSN: | 1942-4604 1942-4604 |