What Remains in Mind? Effectiveness and Efficiency of Explainers at Conveying Information
Whether and to what extent mass media contribute to the acquisition of knowledge depends fundamentally on the senses addressed by a particular medium. However, there is a lack of current research investigating the effectiveness and efficiency of (new) media, like scrollytelling and explainer videos,...
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| Format: | Article |
| Language: | English |
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Cogitatio
2020-03-01
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| Series: | Media and Communication |
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| Online Access: | https://www.cogitatiopress.com/mediaandcommunication/article/view/2507 |