| Summary: | The consumption of luxury goods is a complex phenomenon influenced by many factors and variables. It is the result of national and global conditions. The article investigates the consumption of luxury goods in China, the demand for which is increasing each year. This is a relatively new topic and subject of research in various social sciences. The author analyses this phenomenon from the point of view of Chinese society, which has evolved and started to develop dynamically in recent years. The study discusses the concept of consumption with particular emphasis on luxury goods, and also presents some critical remarks regarding the consumption of these products. The article is a theoretical-empirical study and it is based on classical and contemporary literature on consumption, as well as selected foreign research on the issue of luxury goods consumption in China. The article has a scientific value and can also be used to analyse the demand and supply of luxury goods in Chinese society.
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