The Role of Artificial and Nonartificial Intelligence in the New Product Success with Moderating Role of New Product Innovation: A Case of Manufacturing Companies in China

Currently, there is an increasing trend in the organizations towards examining the artificial intelligence and nonartificial intelligence for the innovation and success of the new product, as well as getting the intentions of the upcoming researchers. Thus, the purpose of the ongoing study is to exa...

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Bibliographic Details
Main Authors: Hou Jianjun, Yi Yao, Javaria Hameed, Hafiz Waqas Kamran, Muhammad Atif Nawaz, Ramaisa Aqdas, Ataul Karim Patwary
Format: Article
Language:English
Published: Hindawi-Wiley 2021-01-01
Series:Complexity
Online Access:http://dx.doi.org/10.1155/2021/8891298

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