The Role of Artificial and Nonartificial Intelligence in the New Product Success with Moderating Role of New Product Innovation: A Case of Manufacturing Companies in China
Currently, there is an increasing trend in the organizations towards examining the artificial intelligence and nonartificial intelligence for the innovation and success of the new product, as well as getting the intentions of the upcoming researchers. Thus, the purpose of the ongoing study is to exa...
Main Authors: | Hou Jianjun, Yi Yao, Javaria Hameed, Hafiz Waqas Kamran, Muhammad Atif Nawaz, Ramaisa Aqdas, Ataul Karim Patwary |
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Format: | Article |
Language: | English |
Published: |
Hindawi-Wiley
2021-01-01
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Series: | Complexity |
Online Access: | http://dx.doi.org/10.1155/2021/8891298 |
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