40 Is the New 65? Older Adults and Niche Targeting Strategies in the Online Dating Industry
Niche dating sites have become a popular trend in the online dating industry; yet, little is known about the specialization strategies these sites use to cater to their users’ needs. Moreover, previous research alludes to the idea that many of these sites may be engaging in pseudo-individualization—...
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| Format: | Article |
| Language: | English |
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MDPI AG
2016-10-01
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| Series: | Social Sciences |
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| Online Access: | http://www.mdpi.com/2076-0760/5/4/62 |