Importance Performance Analysis using Dematel: A Case Study on Tourist Destination Attributes in Manado Indonesia

• Main Authors: Wullur Magdalena, Samehe Valen
• Format: Article
• Language: English
• Published: EDP Sciences 2020-01-01
• Series: SHS Web of Conferences
• Subjects: decision making; improving the performance of tourist destinations; increase tourist; tourism business; studies attributes
• Online Access: https://www.shs-conferences.org/articles/shsconf/pdf/2020/04/shsconf_icsh2020_01024.pdf

The article discusses the important and influential tourist destination attributes for foreign tourists. The study was conducted on 40 respondents who were considered experts in providing an assessment of tourist destinations in the city of Manado, Indonesia. This study uses the combination of the Importance Performance Analysis (IPA) approach and decision making and evaluation laboratory (DEMATEL) technique. The main results indicate that the attributes of cleanliness, neatness, greening, and fresh air are very important and have a significant influence on other attributes but are not satisfactory. This attribute is a critical priority that must be improved by decision makers, so that the tourist destination development program in the city of Manado becomes efficient and effective. Meanwhile, friendly community and delicious cuisine are very important attributes and have significant influence on other attributes, the performance is very satisfying for tourists, and this attribute needs to be maintained.