Edu-Communication Strategies of Cashew Production in a Rural Ghanaian Community

• Main Authors: Bismark Kwaku Anyarayor, Mohammed Faisal Amadu, Amin Alhassan
• Format: Article
• Language: English
• Published: Extension Education Society 2021-10-01
• Series: Journal of Extension Education
• Subjects: Agricultural Extension; 'EduCom' Strategy; Cashew production; Communication; Ghana
• Online Access: http://extensioneducation.org/index.php/jee/article/view/725

This study examined the edu-communication strategies that agriculture extension service agencies use in the dissemination and promotion of innovation adoption among cashew farmers in the Kpandai district agricultural zones in Northern Ghana. A total of 140 cashew farmers were sampled using simple random sampling technique. Three District Agricultural Officers (DAO) and twenty-one satellite Agriculture Extension Officers (AEO) were also drawn into the sample. The results of the study show that, face to face interaction, field demonstration, entertainment- education through community radio broadcasting and Farmer Group Discussions (FGDs) were extensively and efficiently used by the AEOs to promote adoption of improved production technologies among cashew farmers. The study discovered that EduCom strategies contribute to higher rates of adoption and partly accounts for increased cashew yields in the study area. The indigenisation of agriculture extension services approaches using local language in the design and dissemination of adoption process is, highly recommended as a core tenet of technology dissemination if higher adoption rates are expected.