La aplicación de teorías y técnicas de las ciencias sociales a la promoción de la salud

• Format: Article
• Language: English
• Published: Pan American Health Organization 1998-08-01
• Series: Revista Panamericana de Salud Pública
• Online Access: http://www.scielosp.org/scielo.php?script=sci_arttext&pid=S1020-49891998000800017&lng=en&tlng=en

We briefly describe herein those social science theories and methods that have slowly been incorporated into health promotion and disease prevention programs. They include the various stages of behavior change, social learning, community organization, spread of innovations, social marketing, and others. Such theories can be very useful for planning and implementing community programs as long as these are low in cost, have enough flexibility to satisfy the needs of target groups, respond to new information and to the suggestions of community members, show sensitivity to the local culture, and involve representatives from the community in all of their activities.