ANALYSIS OF PROFITABILITY, MARKETING ACTIVITIES AND E-COMMERCE IMPLEMENTATION ON FIRM VALUE: EVIDENCE FROM INDONESIAN CONSUMER GOODS LISTED COMPANIES IN 2014-2016

ANALYSIS OF PROFITABILITY, MARKETING ACTIVITIES AND E-COMMERCE IMPLEMENTATION ON FIRM VALUE: EVIDENCE FROM INDONESIAN CONSUMER GOODS LISTED COMPANIES IN 2014-2016

The purpose of this study is to examine the effect of profitability, marketing activities, and E-commerce implementation on firm value of consumer goods industry sector which’s listed in Indonesia stock exchanges in 2014-2016 periods. The firm's value in this study is measured by using Tobin�...

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Bibliographic Details
Main Authors: Rachman H.A., Soewarno N., Isnalita
Format: Article
Language:English
Published: Russian Journal of Agricultural and Socio-Economic Sciences 2018-06-01
Series:Russian Journal of Agricultural and Socio-Economic Sciences
Subjects:
Profitability
marketing activities
e-commerce
firm value
Online Access:https://rjoas.com/issue-2018-06/article_07.pdf

Internet

https://rjoas.com/issue-2018-06/article_07.pdf

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