ANALYSIS OF PROFITABILITY, MARKETING ACTIVITIES AND E-COMMERCE IMPLEMENTATION ON FIRM VALUE: EVIDENCE FROM INDONESIAN CONSUMER GOODS LISTED COMPANIES IN 2014-2016

ANALYSIS OF PROFITABILITY, MARKETING ACTIVITIES AND E-COMMERCE IMPLEMENTATION ON FIRM VALUE: EVIDENCE FROM INDONESIAN CONSUMER GOODS LISTED COMPANIES IN 2014-2016

The purpose of this study is to examine the effect of profitability, marketing activities, and E-commerce implementation on firm value of consumer goods industry sector which’s listed in Indonesia stock exchanges in 2014-2016 periods. The firm's value in this study is measured by using Tobin�...

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Bibliographic Details
Main Authors: Rachman H.A., Soewarno N., Isnalita
Format: Article
Language:English
Published: Russian Journal of Agricultural and Socio-Economic Sciences 2018-06-01
Series:Russian Journal of Agricultural and Socio-Economic Sciences
Subjects:
Profitability
marketing activities
e-commerce
firm value
Online Access:https://rjoas.com/issue-2018-06/article_07.pdf
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spelling doaj-8d23eafa11f0478cbe614311c9f23b1a2020-11-24T23:41:42ZengRussian Journal of Agricultural and Socio-Economic SciencesRussian Journal of Agricultural and Socio-Economic Sciences2226-11842018-06-01786667410.18551/rjoas.2018-06.07ANALYSIS OF PROFITABILITY, MARKETING ACTIVITIES AND E-COMMERCE IMPLEMENTATION ON FIRM VALUE: EVIDENCE FROM INDONESIAN CONSUMER GOODS LISTED COMPANIES IN 2014-2016Rachman H.A.0Soewarno N.1Isnalita2Faculty of Economics and Business, University of AirlanggaFaculty of Economics and Business, University of AirlanggaFaculty of Economics and Business, University of AirlanggaThe purpose of this study is to examine the effect of profitability, marketing activities, and E-commerce implementation on firm value of consumer goods industry sector which’s listed in Indonesia stock exchanges in 2014-2016 periods. The firm's value in this study is measured by using Tobin's Q ratio whereby it is the best predictor used to measure firm value and can be used to explain the financial condition of the firm and market conditions. The results showed that profitability and marketing activities had a positive significant effect on firm value while the e-commerce implementation had a negative non significant effect on firm value.https://rjoas.com/issue-2018-06/article_07.pdfProfitabilitymarketing activitiese-commercefirm value
collection DOAJ
language English
format Article
sources DOAJ
author Rachman H.A.
Soewarno N.
Isnalita
spellingShingle Rachman H.A.
Soewarno N.
Isnalita
ANALYSIS OF PROFITABILITY, MARKETING ACTIVITIES AND E-COMMERCE IMPLEMENTATION ON FIRM VALUE: EVIDENCE FROM INDONESIAN CONSUMER GOODS LISTED COMPANIES IN 2014-2016
Russian Journal of Agricultural and Socio-Economic Sciences
Profitability
marketing activities
e-commerce
firm value
author_facet Rachman H.A.
Soewarno N.
Isnalita
author_sort Rachman H.A.
title ANALYSIS OF PROFITABILITY, MARKETING ACTIVITIES AND E-COMMERCE IMPLEMENTATION ON FIRM VALUE: EVIDENCE FROM INDONESIAN CONSUMER GOODS LISTED COMPANIES IN 2014-2016
title_short ANALYSIS OF PROFITABILITY, MARKETING ACTIVITIES AND E-COMMERCE IMPLEMENTATION ON FIRM VALUE: EVIDENCE FROM INDONESIAN CONSUMER GOODS LISTED COMPANIES IN 2014-2016
title_full ANALYSIS OF PROFITABILITY, MARKETING ACTIVITIES AND E-COMMERCE IMPLEMENTATION ON FIRM VALUE: EVIDENCE FROM INDONESIAN CONSUMER GOODS LISTED COMPANIES IN 2014-2016
title_fullStr ANALYSIS OF PROFITABILITY, MARKETING ACTIVITIES AND E-COMMERCE IMPLEMENTATION ON FIRM VALUE: EVIDENCE FROM INDONESIAN CONSUMER GOODS LISTED COMPANIES IN 2014-2016
title_full_unstemmed ANALYSIS OF PROFITABILITY, MARKETING ACTIVITIES AND E-COMMERCE IMPLEMENTATION ON FIRM VALUE: EVIDENCE FROM INDONESIAN CONSUMER GOODS LISTED COMPANIES IN 2014-2016
title_sort analysis of profitability, marketing activities and e-commerce implementation on firm value: evidence from indonesian consumer goods listed companies in 2014-2016
publisher Russian Journal of Agricultural and Socio-Economic Sciences
series Russian Journal of Agricultural and Socio-Economic Sciences
issn 2226-1184
publishDate 2018-06-01
description The purpose of this study is to examine the effect of profitability, marketing activities, and E-commerce implementation on firm value of consumer goods industry sector which’s listed in Indonesia stock exchanges in 2014-2016 periods. The firm's value in this study is measured by using Tobin's Q ratio whereby it is the best predictor used to measure firm value and can be used to explain the financial condition of the firm and market conditions. The results showed that profitability and marketing activities had a positive significant effect on firm value while the e-commerce implementation had a negative non significant effect on firm value.
topic Profitability
marketing activities
e-commerce
firm value
url https://rjoas.com/issue-2018-06/article_07.pdf
work_keys_str_mv AT rachmanha analysisofprofitabilitymarketingactivitiesandecommerceimplementationonfirmvalueevidencefromindonesianconsumergoodslistedcompaniesin20142016
AT soewarnon analysisofprofitabilitymarketingactivitiesandecommerceimplementationonfirmvalueevidencefromindonesianconsumergoodslistedcompaniesin20142016
AT isnalita analysisofprofitabilitymarketingactivitiesandecommerceimplementationonfirmvalueevidencefromindonesianconsumergoodslistedcompaniesin20142016
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