Consumer Trust as the Antecedent of Online Consumer Purchase Decision

Consumer Trust as the Antecedent of Online Consumer Purchase Decision

The e-commerce industry in Indonesia is growing in line with the increasing number of internet users in Indonesia. Unfortunately, many internet users in Indonesia are still unsure about shopping online because of the lack of buyer trust with sellers and service providers. This study aims to identify...

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Bibliographic Details
Main Authors: Anas Hidayat, Tony Wijaya, Asmai Ishak, Putra Endi Catyanadika
Format: Article
Language:English
Published: MDPI AG 2021-03-01
Series:Information
Subjects:
purchase decisions
e-commerce
online shop
digital marketing
Online Access:https://www.mdpi.com/2078-2489/12/4/145
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spelling doaj-8d08086fd1764a0c9ca2c91d055d8aec2021-03-29T23:02:25ZengMDPI AGInformation2078-24892021-03-011214514510.3390/info12040145Consumer Trust as the Antecedent of Online Consumer Purchase DecisionAnas Hidayat0Tony Wijaya1Asmai Ishak2Putra Endi Catyanadika3Management Department, Universitas Islam Indonesia, Yogyakarta 55283, IndonesiaManagement Department, Universitas Negeri Yogyakarta, Yogyakarta 55284, IndonesiaManagement Department, Universitas Islam Indonesia, Yogyakarta 55283, IndonesiaManagement Department, Universitas Islam Indonesia, Yogyakarta 55283, IndonesiaThe e-commerce industry in Indonesia is growing in line with the increasing number of internet users in Indonesia. Unfortunately, many internet users in Indonesia are still unsure about shopping online because of the lack of buyer trust with sellers and service providers. This study aims to identify the factors that influence online shop consumers to conduct transactions online. This research used a questionnaire survey distributed to customers who had ever used an online shop application. The sample used in this research was 468 respondents. The data collected was then analyzed using Partial Least Square. The results of this research indicated that trust, perceived value, and buying interest positively influence consumers’ decisions to purchase using an online shop application.https://www.mdpi.com/2078-2489/12/4/145purchase decisionse-commerceonline shopdigital marketing
collection DOAJ
language English
format Article
sources DOAJ
author Anas Hidayat
Tony Wijaya
Asmai Ishak
Putra Endi Catyanadika
spellingShingle Anas Hidayat
Tony Wijaya
Asmai Ishak
Putra Endi Catyanadika
Consumer Trust as the Antecedent of Online Consumer Purchase Decision
Information
purchase decisions
e-commerce
online shop
digital marketing
author_facet Anas Hidayat
Tony Wijaya
Asmai Ishak
Putra Endi Catyanadika
author_sort Anas Hidayat
title Consumer Trust as the Antecedent of Online Consumer Purchase Decision
title_short Consumer Trust as the Antecedent of Online Consumer Purchase Decision
title_full Consumer Trust as the Antecedent of Online Consumer Purchase Decision
title_fullStr Consumer Trust as the Antecedent of Online Consumer Purchase Decision
title_full_unstemmed Consumer Trust as the Antecedent of Online Consumer Purchase Decision
title_sort consumer trust as the antecedent of online consumer purchase decision
publisher MDPI AG
series Information
issn 2078-2489
publishDate 2021-03-01
description The e-commerce industry in Indonesia is growing in line with the increasing number of internet users in Indonesia. Unfortunately, many internet users in Indonesia are still unsure about shopping online because of the lack of buyer trust with sellers and service providers. This study aims to identify the factors that influence online shop consumers to conduct transactions online. This research used a questionnaire survey distributed to customers who had ever used an online shop application. The sample used in this research was 468 respondents. The data collected was then analyzed using Partial Least Square. The results of this research indicated that trust, perceived value, and buying interest positively influence consumers’ decisions to purchase using an online shop application.
topic purchase decisions
e-commerce
online shop
digital marketing
url https://www.mdpi.com/2078-2489/12/4/145
work_keys_str_mv AT anashidayat consumertrustastheantecedentofonlineconsumerpurchasedecision
AT tonywijaya consumertrustastheantecedentofonlineconsumerpurchasedecision
AT asmaiishak consumertrustastheantecedentofonlineconsumerpurchasedecision
AT putraendicatyanadika consumertrustastheantecedentofonlineconsumerpurchasedecision
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