The Effect of Consumer Ethnocentrism, Brand Image, and Perceived Quality,on Purchase Decisions With Purchase Intention as Intervening Variable

The purpose of this research is to know and analyze the effect of consumer ethnocentrism, brand image, and perceivedquality of Eiger outdoor equipment product to consumer purchase decision, and to test purchase intention as intervening variable between consumer ethnocentrism ,brand image, and percei...

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Bibliographic Details
Main Author:	Dziqry Muhammad Haikal
Format:	Article
Language:	English
Published:	FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS JENDERAL SOEDIRMAN 2018-07-01
Series:	Jurnal Akuntansi, Manajemen dan Ekonomi
Online Access:	http://jos.unsoed.ac.id/index.php/jame/article/view/1120

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