Desain Model Manajemen Pemasaran Berbasis Layanan Jasa Pendidikan pada MTs Swasta Se-Kota Semarang

• Main Author: Fatkuroji
• Format: Article
• Language: Indonesian
• Published: UIN Walisongo 2015-04-01
• Series: Nadwa
• Subjects: Management; Marketing; Education Services;
• Online Access: http://journal.walisongo.ac.id/index.php/Nadwa/article/view/522/471
• ISSN: 1979-1739; 2502-8057

This study aimed to develop a management model based marketing services proper education to increase the services of Private MTs in Semarang. The results showed the implementation of the model design management development based marketing services consist of three functions: (1) planning consists of (a) analysis of consumer needs, b) education outreach programs MTs, c) a SWOT analysis of MTs, d) Vision-Mission & destination MTs, e) service policy MTs; (2) The implementation consists of: a) the implementation of MTs service program, b) a policy strategy 7P + 1, c) Target & MTs market segment, d) consumer satisfaction, e) the relevance of the needs and services; (3) The evaluation consists of: a) customer loyalty, b) the interest of student enrollment to MTs.